Shareable content:

Small videos are perfect for mobile and handheld devices

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Operational efficiency:

Smaller videos can be more easily uploaded to all your online and offline channels, saving your organisation money by allowing one consistent video message to be used across all platforms.

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Indirect environmental ‘downstream’ benefits:

You cannot control who will end up viewing your content and upon which servers it will be stored. 

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Consumer behaviour:

More and more people are starting to switch to brands that are focused on sustainable business practices and are increasingly likely to boycott those that don’t.

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A ‘tried and tested’ product:

A proven track record in both the public and private sectors means you don’t have to risk tarnishing your brand with inferior looking content in order to be more environmentally friendly – you can have your cake and eat it.