Client: 

Requirements:

• The Boroughs' BAME communities remained hesitant about taking the COVID19 vaccine.

• They wanted to get accurate information about the vaccine delivered to the communities in a variety of languages.

Solution:

• Creation of 15 dual language videos, specific to the Barking & Dagenham, using key messages about the COVID19 vaccine from NHS/Public Health England sources.

• Delivered the video onto social media platforms, WhatsApp, the creation of an online portal that could be easily shared using their existing doctor/patient messaging platform and accessed through QR codes

• Weekly statistical viewing statistics across all languages for the social media sites and the online portal.

More Than Video Content Creation - An Integrated Delivery Strategy:

Innovative delivery methods including embedded QR Codes and online, shareable portals to multi-language content with statistical reports on viewership

Results:

• Barking & Dagenham recorded the highest uptake in London of the COVID19 vaccine among its BAME communities.

• The videos were viewed over 10,000 times with the online, shareable portal being viewed over 8,000 times within the first week of distribution.