Case Study :
Dual Language Covid19 Video Content
The Boroughs' BAME communities remained hesitant about taking the COVID19 vaccine.
They wanted to get accurate information about the vaccine delivered to the communities in a variety of languages.
Creation of 15 dual language videos, specific to the Barking & Dagenham, using key messages about the COVID19 vaccine from NHS/Public Health England sources.
Delivered the video onto social media platforms, WhatsApp, the creation of an online portal that could be easily shared using their existing doctor/patient messaging platform and accessed through QR codes
Weekly statistical viewing statistics across all languages for the social media sites and the online portal.
More Than Video Content Creation - An Integrated Delivery Strategy:
Innovative delivery methods including embedded QR Codes and online, shareable portals to multi-language content with statistical reports on viewership
Barking & Dagenham recorded the highest uptake in London of the COVID19 vaccine among its BAME communities.
The videos were viewed over 10,000 times with the online, shareable portal being viewed over 8,000 times within the first week of distribution.