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Case Study :
Dual Language Covid19 Video Content

Client: Together First, CIC (NHS Federation)

Requirements:

  1. The Boroughs' BAME communities remained hesitant about taking the COVID19 vaccine.

  2. They wanted to get accurate information about the vaccine delivered to the communities in a variety of languages.

Solution:

  1. Creation of 15 dual language videos, specific to the Barking & Dagenham, using key messages about the COVID19 vaccine from NHS/Public Health England sources.

  2. Delivered the video onto social media platforms, WhatsApp, the creation of an online portal that could be easily shared using their existing doctor/patient messaging platform and accessed through QR codes

  3. Weekly statistical viewing statistics across all languages for the social media sites and the online portal.

Dual language videos created by Shrinker Digital specifically aimed at reducing COV19 vaccine hesitancy amongst BAME communities

More Than Video Content Creation -

An Integrated Delivery Strategy:

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​Innovative delivery methods including embedded QR Codes and online, shareable portals to multi-language content with statistical reports on viewership

Actual posters (both physical and online PDF versions) supplied to patients to help them access multi language public messaging about COV19 vaccines.

Results:

  1. Barking & Dagenham recorded the highest uptake in London of the COVID19 vaccine among its BAME communities.

  2. The videos were viewed over 10,000 times with the online, shareable portal being viewed over 8,000 times within the first week of distribution.

"Since we've started promoting these statistics across Barking & Dagenham, we've seen genuine improvements across all the target ethnic minority groups."

Craig Nikolic, COO, Together First

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