Case Study :
Dual Language Covid19 Video Content
Client:

Requirements:
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The Boroughs' BAME communities remained hesitant about taking the COVID19 vaccine.
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They wanted to get accurate information about the vaccine delivered to the communities in a variety of languages.
Solution:
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Creation of 15 dual language videos, specific to the Barking & Dagenham, using key messages about the COVID19 vaccine from NHS/Public Health England sources.
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Delivered the video onto social media platforms, WhatsApp, the creation of an online portal that could be easily shared using their existing doctor/patient messaging platform and accessed through QR codes
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Weekly statistical viewing statistics across all languages for the social media sites and the online portal.


More Than Video Content Creation - An Integrated Delivery Strategy:
Innovative delivery methods including embedded QR Codes and online, shareable portals to multi-language content with statistical reports on viewership
Results:
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Barking & Dagenham recorded the highest uptake in London of the COVID19 vaccine among its BAME communities.
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The videos were viewed over 10,000 times with the online, shareable portal being viewed over 8,000 times within the first week of distribution.
